Colin Farrell is the new face of Intenso, the new mens fragrance by Dolce & Gabbana.

Designers Domenico Dolce and Stefano Gabbana stated:

We are incredibly happy to be working with such a great talent. When we created this fragrance, we immediately thought of Colin. He is the perfect embodiment of male strength and sensuality.”

Farrell follows in the footsteps of D&G’s other ‘faces, which have included actors Scarlett Johansson and Matthew McConaughey for The One, and male model David Gandy for Light Blue for Men.

The Irish actor will be starring in the second season of True Detective on HBO.